10 Best E-Commerce Platforms for Small Businesses in 2025

Small businesses have a new opportunity: starting an online store. It is now simpler than ever to set up an online store. Finding the right e-commerce platforms becomes even more pertinent, given that the world is moving towards digital commerce. The problem here is that there is a myriad of options to go through, each with its own set of features and price lists.

This blog article compares all 10 e-commerce platforms in 2025 by outlining their main features to help you make business decisions that are tailored to your needs.

Why Your Choice of E-Commerce Platforms Matters

An ecommerce platform is not just a tool; instead, it is the underlying framework of your small business. When operated on the correct platform, business operations can be streamlined, customer satisfaction improved, and allow you to scale the business as it grows seamlessly. On the contrary, if your platform of choice is wrong, the company may suffer from hidden costs, technical problems, and lack of growth. The guide helps you break down the most suitable options so that you can make the best decision.

Shopify

We can quickly identify the leaders in the e-commerce world, such as Shopify, which has over 5.23 million online stores. It is well known that highly rated entrepreneurs prefer Shopify for its limitless business potential, coupled with its mobile-friendly interface and extensive app ecosystem.

Features and Perks

• Increased site traffic due to built-in SEO features, email marketing, and unattended cart recovery.
• Email list management and posting features.
• Graphical customization for all businesses.
• Widely Integratable Apps like shipping and analytical tools.

Pricing 

• Plans start at $39/month for Basic and go up to $2,300/month for Shopify Plus.

Best For 

It is fantastic for small businesses looking to scale quickly or those who prefer full-service e-commerce solutions.

WooCommerce

A self-hosted shopping cart plugin for WordPress requires the most hands-on involvement of any in this list. Tech-savvy business people will appreciate the freedom offered, but doing so without advanced payment design will be unreasonable. It’s affordably priced and has countless customization options, but it requires some backend work.

Features and Benefits 

• Plugins for selling digital and physical goods.
• Ecommerce website creation with total freedom over the layout, backend, hosting, and domain.
• Compatible with many payment service providers, including PayPal, Stripe, and others.

Pricing 

• Free to start. Hosting and paid plugins will add to costs.

Best For 

WooCommerce is excellent for those willing to invest time in setup and maintenance, especially WordPress users who appreciate customization.

Wix

Known for its user-friendly drag-and-drop interface, Wix is a favorite with creative entrepreneurs. With 500+ gorgeous templates, you can quickly build a sleek storefront without any coding.

Features and Perks

• Includes AI/SEO tools for content generation.
• Allows physical and digital goods.
• Multiple payment gateways, including Wix Payments.

Pricing 

• Plans start at $17/month and range up to $159/month.

Best For 

Ideal for small businesses that prioritize design and simplicity while staying budget-conscious.

Squarespace

With a wide array of stunning and professional templates, Squarespace has everything an ecommerce business requires alongside marketing tools. This makes it an all-in-one solution for sellers looking to promote their products.

Features and Benefits 

• Related product and video embedding add to listing diversity.
• Shipping and inventory fulfillment are easy to manage.
• AI-driven analytics and SEO enhancement.

Pricing 

• Starts at $25/month for Basic plans; advanced plans go up to $139/month.

Best For 

Squarespace is perfect for creative entrepreneurs who want sophisticated designs with minimal hassle.

Weebly

Weebly keeps things simple and accessible with affordable pricing and easy-to-use tools. It’s an excellent platform for beginners dipping their toes into online selling. Bonus? Its robust ecommerce features.

Features and Perks

• Unlimited products alongside item badges.
• Capture and broaden audience with SEO and lead marketing.
• Bid on affordable shipping labels and gain abandoned cart recovery.

Pricing 

• Free basic plan, with paid plans starting at $10/month.

Best For 

Weebly is best for new small business owners who want an inexpensive gateway into ecommerce.

Square Online

Originally a POS provider, Square Online has evolved to cater to small business owners looking for multi-channel selling options. Its integration with Square Payments simplifies inventory and sales management.

Features and Perks

• Instant integration with in-person and online sales. 
• Free custom domains and professional branding. 
• Options for on-demand or in-house delivery.

Pricing 

• Plans range from Free to $79/month for Premium.

Best For 

Those looking for omnichannel sales and seamless POS integration will find Square Online the perfect fit.

Barn2Door

Barn2Door provides comprehensive solutions for farm-to-table businesses within agriculture. Farmers can manage inventory, subscriptions, and delivery all from one platform.

Features and Benefits 

• Onboarding workshops and an academy for mastering delivery management.
• Advanced tools for ensuring timely delivery of goods to the customer. 
• Payment processing for in-person and online sales is included.

Pricing 

• Starts at $99/month with scalable plans up to $249/month.

Best For 

Ideal for farmers and direct-to-consumer agricultural businesses.

Learn More: Dropshipping vs Ecommerce in 2025: Which is Right for You?

Etsy

Known globally for its handmade and vintage goods, Etsy is an ecommerce giant with a built-in audience. While its marketplace model imposes limitations, it’s a fantastic starting point for creators.

Features and Perks

• Low entry costs. 
• Access to millions of buyers. 
• Built-in ads and social media integrations.

Pricing 

• $0.20 listing fee plus transaction and payment processing fees.

Best For 

Perfect for creatives and artisans launching their first store.

TikTok Shop

With 1 billion active users, social selling gets a new home at TikTok Shop. This platform is perfect for engaging directly with younger audiences and fitting nicely into the TikTok shopping framework ecosystem.

Features and Benefits 

• Direct in-app checkout for hassle-free purchases. 
• Integrations with Shopify, BigCommerce, and more. 
• TikTok-exclusive marketing features like incentives and free shipping.

Pricing 

• Based on a percentage of each sale.

Best For 

Brands targeting Gen Z and Millennial shoppers will thrive here.

Amazon Seller

Amazon Seller grants businesses access to over 300 million customers, making it a no-brainer for entrepreneurs aiming for visibility. While fees can add up, the platform’s vast audience is worth the investment.

Features and Perks

• Minimal effort is needed to ship with fulfillment by Amazon (FBA). 
• Extensive analytics and customer insights. 
• Ability to fulfill orders from your site via Multi-Channel Fulfillment.

Pricing 

• $0.99/item on Individual plans; $39.99/month for Professional plans.

Best For 

Entrepreneurs looking for maximum reach and trusted logistics.

Selecting the Ideal E-commerce Platform For Your Business Needs

When choosing an ecommerce platform, consider your requirements and objectives first. Remember these guiding points:

1. Budget – Include costs for setup and subscription, as well as any other less obvious costs.
2. Ease of Use – Evaluate your or your team’s technological proficiency.
3. Scalability – Plan for the future. Is there room for growth on the platform?
4. Marketing & SEO Tools – Does the platform enhance your chances of success in the competitive ecommerce market?
5. Customer Support – Search for a solution that provides expert assistance at any time of the day.

Stay Ahead in the E-Commerce Game

Selecting the right platform is of utmost importance as there is constant evolution in the e-commerce market. New features like AI-driven customization, mobile-first design, and new platforms like TikTok Shop allow additional growth for small businesses.

If you’re ready to take the plunge, share this article with fellow entrepreneurs or contact us for personalized ecommerce consulting services.

FAQs

1. What should I consider when choosing an e-commerce platform?

Look at your budget, usability, growth potential, marketing and SEO features, and customer support.

2. Is Shopify a good fit for small businesses?

Absolutely, as Shopify provides an all-in-one e-commerce solution alongside a robust app ecosystem, it’s perfect for small businesses wanting rapid growth.

3. Is customization possible with WooCommerce?

Yes, it is! With WooCommerce, users can tailor almost every aspect of their store, offering unparalleled customization of design and functionality.

4. Does there exist free ecommerce platforms?

Sure, Weebly and Square Online are examples of platforms that provide free basic features to assist users with initiating online sales.

5. In what ways is Etsy an exception compared to other e-commerce platforms?

Unlike other platforms, Etsy has a focus on vintage and handcrafted items, catering directly to a niche market, although its customization options are somewhat limited.

6. What’s the main benefit of using TikTok Shop?

Given that TikTok Shop permits brands to interact with younger audiences through social selling, it’s an effective tool for reaching Gen Z and Millennial shoppers.

7. Does Amazon Seller provide logistical support?

Indeed, Amazon Seller does provide fulfillment by Amazon (FBA), which takes care of shipping and logistical needs for businesses on the platform.

8. Can I Integrate Multiple Sales Channels With Square Online?

Yes, Square Online allows multi-channel selling, which means both in-person and online sales can be managed easily.